II. Design management conference
It is no longer enough for a company’s products, services and communication to meet the client’s ideas or the designer’s vision – they must meet users’ expectations. Therefore, mastering approaches such as design research, branding, and user experience design that put users at the heart of product development is key to creating a distinctive advantage. In the eyes of users, this transforms the company’s products from an endless multitude of similar products into unique, desirable brands.
The 2nd design management conference will therefore host international experts of various profiles, who will present various approaches in theory, practical examples and through practical workshops, which leading companies combine with effective design management strategies into principles and tools for achieving differentiation. market, increasing added value and creating successful, globally recognizable brands.