The possibilities are many, and they lead to many different futures; and though the rudiments of these possibilities exist in the present, many unknowns remain—the potentials of the future, the global movements and strategic orientations—and those of us whose work is to create and produce the tomorrow need to face these unknowns today. This is especially true for creatives and those who work with advanced technologies.
The Hello, futures! project therefore focuses on the importance of reflecting on how the possible futures can be understood, and more importantly, how to actively establish strategies for shaping the future of society and companies capable of thriving in a co-created future.
A lecture by the renowned American lecturer and futurist Phil Balagtas will provide an introduction to the methods, tools and selected examples of forward-looking best practices, both current and past, that co-created the present in which we live. The lecture will be followed by a Q&A session moderated by Ivica Mitrović.
Among other things, the lecture will give answers to the following questions:
- What does the world look like 7–10 years from now?
- How can we properly assess the challenges we will eventually face?
- What role will design and designers play in the future?
About the lecture
Title of the lecture: Futures Design Thinking: Speculative Design, Strategic Foresight and other ways to respond to the future
A short abstract: As the craft of design continues to evolve and require more strategic thinking, we need additional tools and frameworks to address today’s greatest political, ethical, environmental and cultural challenges. What does the world look like 7–10 years from now? How can we properly assess the challenges we will eventually face? And what role will design and designers play in that future? As both a design director at McKinsey & Company and the founder of the Design Futures Initiative, a not-for-profit organisation with over 40 chapters worldwide, Phil will discuss examples of how to apply speculative design and foresight as strategic principles for understanding the future and beyond.
18:00–18:15 Welcome speech and project introduction – Tina Pezdirc Nograšek (RRA LUR)
18:15–19:15 Keynote lecture: The Design Thinking of the Future – Phil Balagtas
19:15–19:45 Q&A session – Moderated by Ivica Mitrović
19:45–20:00 Closing remarks
Phil Balagtas has been a practising visual and interaction designer since 2001 and has experience designing across a variety of devices and platforms within non-profit, retail, advertising, and enterprise software organisations. He is currently an Experience Design Director at McKinsey & Company working with a variety of industries to transform and enhance their digital businesses and strategies. He is also the founder and organiser of the Design Futures Initiative which organises the international Speculative Futures meetups and the PRIMER conference in the US and Europe. An educator and futurist, his events bring together designers and futurists from all over the world to teach and share strategies for designing for the future and the ethical challenges around emerging technologies.
Ivica Mitrović is an assistant professor at the department of Visual Communications Design at the Arts Academy in Split, where he teaches Interaction Design and Interactive Media Design. Since 2001, he has been working on the promotion of new design disciplines such as Interaction Design and Critical and Speculative Design. Together with Oleg Šuran, he was selected as curator for the presentation of the Republic of Croatia at the XXI International Exhibition of the Triennale di Milano, “The 21st Century. Design After Design” (2016). He was also co-editor of the accompanying booklet Speculative – Post-Design Practice or New Utopia?. His current focus is tracking and developing new and emerging Speculative Design practices and educational methods as coordinator of the European Erasmus+ project SpeculativeEdu.