10 November 2011 All events

Ambient 2011

Connecting Design and Industry – Ambient 2011

Better co-operation between industrial designers and industry is essential for innovative and competitive products

At the Ambient 2011 furniture fair at the Exhibition and Convention Centre the following event was organised: Connecting Design and Industry. Local and foreign industrial designers and representatives of manufacturing companies and educational institutions met to discuss the current state of Slovenian manufacturing companies and the untapped potential of the interdisciplinary networking between the industry and industrial designers as well as other professionals, who can together create innovative and competitive products with high added value.

The main speakers at the event were designers Ilkka Suppanen and Jure Miklavc. The Finnish designer Ilkka Suppanen from the progressive Snowcrash Design Cooperative, which operates as part of Studio Suppanen, presented the Finnish experience of cooperation between industrial design and manufacturing companies. This cooperation is good, as the innovation potential of the design profession is highly appreciated. The Finnish state has been systematically encouraging the development of the profession and its cooperation with industry for more than 60 years. “Finnish design and architecture are an integral part of Finland’s identity and are among the most important promoters of the country abroad because of their successes,” explained Suppanen. Jure Miklavc, is Head of Studio Miklavc and Assistant Professor at ALUO in the Department of Industrial and Unique Design, which is involved in the creation of products for Slovenian companies. He presented a successful example of an integrated approach to the development of Binom footwear, which directly indicates that an integrated approach to product development brings good business results in Slovenia and on international markets.

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