07 November 2012 All events

Ambient 2012

Connecting Design and Industry – Ambient 2012

The event “Connecting Design and Industry” was organized at the Ljubljana Exhibition and Convention Centre in cooperation with the British Council in November 2012. A pilot business chain was presented at the event in which the Academy of Fine Arts and Design (ALUO), 17 young industrial designers, five furniture companies, the Institute for Economic Research (IER) and the Regional Development Agency of the Ljubljana Urban Region (RDA LUR) all took part. The designers, in cooperation with the companies, prepared 25 conceptual drafts and 11 prototypes of new furniture pieces. All the prototypes were presented at the Ambient fair in a single exhibition space in Hall A2, for which RDA LUR received the Best Exhibition Space Award. British trends in the field of design, the creative industries and the successful business management by creatives within the creative industries were presented at an event by the British experts on the creative industries: Luke Pearson and Ellen O’Hara.

Luke Pearson is the co-founder and director of PearsonLloyd, the renowned London design studio, which is instrumental in conceiving design solutions for a number of reputable organizations such as Lufthansa, Bene, Classicon, Artemide, the city of Bath etc. In presenting examples of successful design projects, Luke Pearson pointed out that designers must always strive to create products that are in line with the company’s business model and which provide users with a new user experience. Ellen O’Hara is head of business development and research projects at Cockpit Arts social enterprise. She manages the Cockpit Arts research projects, provides consultation services and is an authorized business instructor. Cockpit Arts is an award-winning social enterprise and the only creative business incubator for creative entrepreneurship aimed at creatives in the UK. Cockpit Arts currently employs 8 members of staff who are responsible for the successful development of 160 design firms in various stages of development. The enterprise offers training, consultations and networking services to the incubated companies, which are required for planning business strategies for long-term viability.

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