The first symposium on service design, Designing Experiences: Service Design Processes
The symposium Designing Experiences: Service Design Processes was organized in October 2012 in the conference hall of Ljubljana Town Hall, at which service design – an activity that is less known in Slovenia, and better developed abroad – was put into the forefront.
The event was held as part of the accompanying programme to the 23rd Biennial of Design (BIO 23).
Besides the Regional Development Agency of the Ljubljana Urban Region (RDA LUR), the Museum of Architecture and Design (MAO) and the Slovenian Intellectual Property Office (UIL) also took part in the organisation of the symposium. The main speaker at the event was Daniel Letts,a British expert on service design, who disclosed in his exhaustive presentation on service design, among other things, that organizations and companies around the globe are losing a lot of time and money due to badly designed services. Good service design is therefore an opportunity for business success and the achievement of customer satisfaction. The entire lecture can be viewed here.
The symposium concluded with a round table, which was attended by representatives of the design profession and service companies. The discussion was moderated by Mitja Mavsar, an expert on user experience and a TED speaker. The audience was acquainted with how the mobile phone services provider Debitel approaches the development of new services and how the user experience of public transport is being developed within the Ljubljana bus service, LPP. mag. Ana Osredkar from Gorenje Design Studio and Luka Stepan from Gigodesign also spoke about their experiences with service design. Tina Zajec, mag., from the Office for Intellectual Property of the Republic of Slovenia also participated in the exchange.